We had the honor of presenting our innovative ice immersion bath equipment, LOTI – LORD OF THE ICE, on the popular morning show "Casa Feliz," broadcast by SIC. The show, traditionally hosted by João Baião and Diana Chaves, featured the special participation of RUI UNAS, also known as LORD OF THE ICE.

PRODUCT PRESENTATION on CASA FELIZ - SIC

During the show, we discussed the exclusive features of LOTI – LORD OF THE ICE, highlighting its ability to provide safe and effective ice immersion baths. This type of bath is inspired by the Wim Hof method, known for its numerous health benefits, including boosting the immune system, improving blood circulation, and reducing stress.

LOTI is designed with cutting-edge technology to ensure the ideal temperature is maintained, offering a comfortable and safe experience. Its robust structure and ergonomic design make it easy and accessible for all ages.

LIVE DEMONSTRATION with LOTI

One of the exciting moments of the presentation was the live demonstration with an ice immersion bath, following the procedures recommended by the Wim Hof method. This live demonstration allowed the audience to better understand the process and the necessary precautions before, during, and after the bath.

The performance of the equipment was impeccable, maintaining a constant water temperature and providing a refreshing experience. The audience had the opportunity to see, in real-time, the immediate benefits of an ice bath, such as increased energy and a sense of well-being.

REAL TESTIMONY on ICE BATH BENEFITS

In addition to the demonstration, we had a real testimony from a regular ice bath practitioner, Sérgio Rodrigues, who shared his experience and the benefits he gained from ice baths. He highlighted how the equipment contributed to his overall health, mental and physical fitness, and provided a significant energy boost in his daily life.

This user reported that, after starting to use LOTI, he noticed a significant decrease in muscle pain and a faster recovery after intense physical activities. He also mentioned improvements in sleep quality and increased resistance to daily stress.

BENEFITS OF ICE BATHS

Ice immersion baths have gained popularity due to their therapeutic benefits. They help reduce inflammation, speed up muscle recovery after intense exercise, and improve general well-being. On the show, we highlighted how LOTI – LORD OF THE ICE makes these benefits accessible to everyone, providing a high-quality ice bath experience in the comfort of home.

SCIENTIFIC EXPLANATION

To delve deeper into the topic, we scientifically explained the positive impacts of ice baths on health. Exposure to extreme cold triggers a series of physiological responses, such as the release of endorphins, which improve mood, and the activation of the sympathetic nervous system, which increases energy and alertness. Studies also show that regular practice of ice baths can increase stress tolerance and improve mental resilience.

Ice immersion baths also have natural anti-inflammatory effects, helping to reduce chronic inflammation, a condition associated with various serious diseases. Regular practice can therefore contribute to a healthier and more balanced life.

100% NATIONAL PROJECT with TENSAI INDUSTRY and RUI UNAS

One of the highlights of our presentation on "Casa Feliz" was emphasizing that LOTI - LORD OF THE ICE is a 100% national project, manufactured in Portugal by TENSAI Indústria. TENSAI is a renowned manufacturer of cooling equipment, recognized for its deep knowledge and experience in this area.

Rui Unas, an ice bath enthusiast, contacted TENSAI to develop this innovative product. Together, combining TENSAI's technical know-how with Unas' vision and experience, we managed to create equipment that not only meets the highest quality standards but is also a pride of national production.

The partnership with TENSAI was crucial to ensure that LOTI - LORD OF THE ICE was an excellent product, capable of offering all the therapeutic benefits of ice immersion baths with the reliability and durability that only experienced manufacturing can provide.

Participating in "Casa Feliz" was an excellent opportunity to show the public the benefits and effectiveness of LOTI - LORD OF THE ICE. We thank João Baião, Rui Unas, and the entire program team for hosting us and providing a space to share our innovation.