{"id":88916,"date":"2024-09-25T16:05:03","date_gmt":"2024-09-25T16:05:03","guid":{"rendered":"https:\/\/tensai.pt\/?p=88916"},"modified":"2026-05-26T11:17:59","modified_gmt":"2026-05-26T11:17:59","slug":"tensai-revista-exame-35-anos-inovacao-mercado-global","status":"publish","type":"post","link":"https:\/\/www.tensai.pt\/en\/news\/tensai-magazine-exame-35-years-innovation-global-market\/","title":{"rendered":"TENSAI AND EXAME MAGAZINE: 35 YEARS OF INNOVATION AND GLOBAL GROWTH"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"88916\" class=\"elementor elementor-88916\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db9bf0f e-flex e-con-boxed e-con e-parent\" data-id=\"2db9bf0f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a397dbb elementor-widget elementor-widget-text-editor\" data-id=\"a397dbb\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"litho-heading elementor-size-default\"><span class=\"litho-primary-title\">TENSAI AND EXAME MAGAZINE: 35 YEARS OF INNOVATION AND GLOBAL GROWTH<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56d7a elementor-widget elementor-widget-text-editor\" data-id=\"4a56d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tensai Ind\u00fastria and Exame Magazine celebrate 35 years of history, marked by innovation and growth.<\/p><p>Discover how Tensai became a leader in the refrigeration sector, expanding its operations with a focus on sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a5a0f82 e-flex e-con-boxed e-con e-parent\" data-id=\"6a5a0f82\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555f5344 elementor-widget elementor-widget-text-editor\" data-id=\"555f5344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Tensai and Exame Magazine: Two Success Stories Celebrating 35 Years<\/strong><\/h1><p>In 2024, both Tensai Ind\u00fastria and Exame Magazine are celebrating 35 years of history. Two remarkable journeys, characterized by innovation, growth, and adaptation to market changes. While Exame Magazine has become one of the leading sources of business information in Portugal, TENSAI Ind\u00fastria has emerged as a major player in the refrigeration sector, exporting 92% of its production to around 80 countries worldwide.<\/p><h2><strong>Tensai Ind\u00fastria: A Story of Persistence and Innovation<\/strong><\/h2><p>Tensai\u2019s story began unexpectedly in the 1980s when Manuel Jo\u00e3o Preto, founder and CEO, started selling household appliances to supplement his income as a teacher. In just a few years, what started as a side project turned into one of the largest refrigeration appliance manufacturers in Portugal.<\/p><p>With Portugal's entry into the European Union, large multinational companies began to dominate the electronics market. Rather than give up, Manuel Jo\u00e3o Preto decided to diversify the product range and focus on refrigeration, marking the beginning of TENSAI Ind\u00fastria\u2019s successful journey.<\/p><h3><strong>Innovating and Diversifying: The Key to 35 Years of Success<\/strong><\/h3><p>The key to TENSAI\u2019S longevity has been its ability to innovate and diversify its product offerings. In the 1990s, the company expanded its portfolio to include not only refrigerators and freezers but also specialized solutions for the hospitality, restaurant, and wine industries. TENSAI seized opportunities like producing freezer chests for ice cream brands, which became a significant success, particularly in Spain and Italy.<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-88868 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-PT-MOCKUP-REVISTA-EXAME_1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-88868 size-large lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-PT-MOCKUP-REVISTA-EXAME_1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-88868 size-large lazyload lazyload\" src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500.png 1500w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-300x300.png 300w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-1024x1024.png 1024w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-150x150.png 150w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-768x768.png 768w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-12x12.png 12w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST-CENTRAL-EN-MOCKUP-EXAME-QI_1500X1500-200x200.png 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript><\/p><p>This ability to adapt to market needs has allowed TENSAI to stay competitive, even with the increasing competition from Chinese and Turkish manufacturers. By offering fast product customization and short delivery times, the company has managed to win over customers dissatisfied with larger global players.<\/p><h2><strong>LOTI: Innovation in the Ice Bath Market<\/strong><\/h2><p>One of TENSAI\u2019S most recent innovations is the development of LOTI (Lord of the Ice), a line of ice bath units designed for gyms, fitness centers, and health clubs. Inspired by the growing popularity of ice baths among athletes like Cristiano Ronaldo, TENSAI invested in a solution that maintains water at low temperatures without the need for ice. The product is already being sold in markets like Germany and Italy, exemplifying the company\u2019s continued spirit of innovation.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88900 size-large aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88900 size-large aligncenter lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88900 size-large aligncenter lazyload lazyload\" src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1.png 1500w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-300x300.png 300w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-1024x1024.png 1024w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-150x150.png 150w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-768x768.png 768w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-12x12.png 12w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI_INDUSTRIA-POST10_2_LOTI-1500X1500-1-200x200.png 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript><\/p><h3><strong>Sustainability: A Key Focus for the Future<\/strong><\/h3><p>In addition to expanding into new sectors, TENSAI has placed a strong emphasis on sustainability. One of the company's most recent projects is the production of furniture, using plastic excess from its main manufacturing operations. This process not only enhances the company\u2019s energy efficiency but also ensures that no material is wasted. With this approach, TENSAI demonstrates its commitment to sustainability\u2014an essential component of ensuring success for the next 35 years.<\/p><h2><strong>Tensai and Exame Magazine: A Joint 35-Year Celebration<\/strong><\/h2><p>Just as Exame Magazine has established itself over the past 35 years as a leader in economic and business journalism, Tensai Ind\u00fastria has built a solid legacy of innovation and success. Both brands symbolize growth and the continuous ability to adapt to the demands of an ever-changing global market.<\/p><p><strong>\u00a0<\/strong>The celebration of Tensai Ind\u00fastria\u2019s 35th anniversary coincides with Exame Magazine\u2019s own milestone of three and a half decades, representing two success stories in the Portuguese and global landscape. Manuel Jo\u00e3o Preto\u2019s vision, centered on innovation and adaptability, has allowed Tensai to become a leader in the refrigeration sector, staying ahead in competitive and ever-evolving markets. Looking to the future, both TENSAI and Exame Magazine will continue to serve as models of resilience and innovation in the business world.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88876 size-large aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-PT-MOCKUP-REVISTA-EXAME_1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88876 size-large aligncenter lazyload lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-PT-MOCKUP-REVISTA-EXAME_1500X1500-1024x1024.png\" alt=\"\" width=\"1024\" height=\"1024\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88876 size-large aligncenter lazyload lazyload\" src=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500.png\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500.png 2250w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-300x300.png 300w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-1024x1024.png 1024w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-150x150.png 150w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-768x768.png 768w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-1536x1536.png 1536w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-2048x2048.png 2048w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-12x12.png 12w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-200x200.png 200w, https:\/\/www.tensai.pt\/wp-content\/uploads\/2024\/09\/TENSAI-INDUSTRIA_POST2-EN-MOCKUP-REVISTA-EXAME_1500X1500-1568x1568.png 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript><\/p><p><strong>TENSAI - your choice in successful cooling<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a81c3 e-flex e-con-boxed e-con e-parent\" data-id=\"b1a81c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77380dc elementor-widget elementor-widget-text-editor\" data-id=\"77380dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>TRUSTED BRANDS... TRUSTED PARTNERS with a TRUSTED MANUFACTURER.<br \/><\/strong><strong><span style=\"color: #0070a7;\">TENSAI - your choice in successful cooling!<\/span><\/strong><\/h3><h3><span style=\"color: #0070a7;\"><strong>YOU MAY ALSO BE INTERESTED IN:<\/strong><\/span><\/h3><p><strong>READ HERE:\u00a0<\/strong><a href=\"https:\/\/www.tensai.pt\/en\/news\/colorful-refrigerators-fridges-tensai-flat-design-fridges\/\" target=\"_blank\" rel=\"noopener\">TENSAI COLORED and CUSTOMIZED FRIGORIFIERS<\/a><\/p><p><strong>READ HERE:<\/strong>\u00a0<a href=\"https:\/\/www.tensai.pt\/en\/news\/improving-energy-consumption-reducing-thermal-losses-refrigeration-equipments\/\">IMPROVE ENERGY CONSUMPTION AND REDUCE THERMAL LOSSES IN COLD EQUIPMENT<\/a><\/p><p><strong>READ HERE:\u00a0<\/strong><a href=\"https:\/\/www.tensai.pt\/en\/news\/wind-frost-system-national-invention-patent\/\" target=\"_blank\" rel=\"noopener\">WIND FROST SYSTEM - National Innovation Patent<\/a><\/p><p><strong>READ 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top<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tensai Ind\u00fastria and Exame Magazine celebrate 35 years of history, marked by innovation and growth. 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